# SEO

URL: https://docs.hanzo.ai/docs/cli/seo

> The `hanzo seo` commands.

Also for this capability: [API](https://docs.hanzo.ai/docs/openapi/seo) · **CLI** · [MCP](https://docs.hanzo.ai/docs/mcp-tools/seo) · [SDKs](https://docs.hanzo.ai/docs/sdks)

Search visibility as data: what a phrase is worth, what a site already places for, who places beside it, who links to it, and what one page gets wrong.

[API reference →](https://docs.hanzo.ai/docs/openapi/seo)

```bash
hanzo seo rates
```

Every command takes `--json` for the raw response and `--help` for its own flags. Sign in once with `hanzo auth login`; the commands below use that session, and the org they act in is the one it carries.

| Command                 | What it does                                                     |
| ----------------------- | ---------------------------------------------------------------- |
| `hanzo seo audit`       | Fetch one page and report what it gets wrong                     |
| `hanzo seo backlinks`   | Who links to a target, and how much of it is broken or spam      |
| `hanzo seo competitors` | The domains that place for the same phrases                      |
| `hanzo seo ideas`       | Grow a seed phrase into the phrases nobody named yet             |
| `hanzo seo keywords`    | How often named phrases are searched, and what a click costs     |
| `hanzo seo rankings`    | Every phrase a domain already places for, with its position      |
| `hanzo seo rates`       | What each call on this surface costs, from the vendor's own list |